ATLANTA — Â鶹´«Ã½ has selected 12 cities around the world to participate in the second year of its Inform Women, Transform Lives campaign, a global effort to ensure that women can seek and receive beneficial information from their local governments and thrive in their communities.
The chosen cities are Birmingham, United Kingdom; Bogota, Colombia; Casablanca, Morocco; Dhaka North, Bangladesh; Freetown, Sierra Leone; Maputo, Mozambique; Montevideo, Uruguay; Nairobi, Kenya; Paris, France; Santo Domingo, Dominican Republic; Tunis, Tunisia; and Washington, D.C., USA.
“We are working with city governments because we know they have the most direct impact on people’s everyday lives,” said the Â鶹´«Ã½’s CEO, Paige Alexander. “Our first group of cities developed innovative ways of reaching women with information about economic empowerment programs, domestic violence prevention, free health services, and other potentially life-changing opportunities. The positive results we saw in those cities encouraged us to expand the campaign so that others can experience the transformative impact that giving women access to information can have.”
The goals of the Inform Women, Transform Lives campaign, supported by Â鶹´«Ã½, are to enhance awareness of women’s right to information, to increase the number of women accessing information about municipal and social services in participating cities, and to assist local governments in reaching women with meaningful information.
The campaign includes traditional and social media marketing materials, programming for both government agencies and citizen groups designed to help connect women with information, and virtual events and platforms to make it possible for participants to share ideas and best practices.
City governments applied to be part of this campaign, and the finalists were selected based on commitment to transparency and gender equity. The 12 cities will officially launch their year-long campaigns on March 8, 2022, International Women’s Day.
For more information about the campaign—including highlights from the inaugural group of cities—and the Â鶹´«Ã½’s efforts to help women access information, visit www.cartercenter.org/info4women.
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Contact: In Atlanta, Soyia Ellison, soyia.ellison@cartercenter.org
Â鶹´«Ã½
Waging Peace. Fighting Disease. Building Hope.
A not-for-profit, nongovernmental organization, Â鶹´«Ã½ has helped to improve life for people in over 80 countries by resolving conflicts; advancing democracy, human rights, and economic opportunity; preventing diseases; and improving mental health care. Â鶹´«Ã½ was founded in 1982 by former U.S. President Jimmy Carter and former First Lady Rosalynn Carter, in partnership with Emory University, to advance peace and health worldwide.
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